Rooted in the Community: How Brellium Is Building a Presence in Hospice

We sat down with Alex Blake, Brellium's Strategic Partnerships Lead, to learn why partnering with hospice associations is a strategic priority, what it means to show up as a contributor, and how a stronger association network ultimately serves the providers in Brellium's network delivering end-of-life care.

BRELLIUM: You've been building out Brellium's presence in hospice associations this spring. Can you spotlight a few of the affiliations you're most excited about?

ALEX: There are a few I'd call out. CHAP and NPHI are two of the most respected names in the hospice world. They're organizations that set the standard for what quality care looks like, and their names carry real weight in Washington. The National Alliance for Care at Home is in that same category. These are the associations that enterprise operators pay attention to, and being affiliated with them is meaningful to us.

On the regional side, we're really excited about our affiliations with the Florida Hospice & Palliative Care Association, the Texas Association for Home Care & Hospice, and the Texas/New Mexico Hospice Organization. Texas and Florida are among the highest-scrutiny states for hospice right now, so having a presence there and working alongside operators navigating that compliance environment every day, is exactly where we need to be. We're also in the process of joining CAHSAH in California, which will round out our footprint in another state where the regulatory pressure is significant.

How do you decide which associations are worth joining? What does an attractive association affiliation look like for Brellium?

The first thing we look at is whether the association has an engaged membership base. Ideally, we want to be in the room with operators who are grappling with the problems we exist to solve: audit risk, documentation quality, clawback exposure. If the membership is active and they're ready to tackle compliance head on, that's a starting point.

From there, we look at how the association operates. Are they excited about helping members find innovative solutions and do they want to get to know us? We want to work with associations that let us contribute thought leadership regularly, not just sponsor a table at a conference. We look for committees about innovation, educational programming, or working groups where we can share our data and insights. When associations are doing that kind of work, we can partner as a resource, instead of feeling like a highlighted vendor. That's the kind of affiliation that creates value on both sides.

Why has Brellium leaned into building connections in hospice so deliberately?

Hospice is under more regulatory scrutiny right now than almost any other care setting. Audits are ramping up — particularly in states like Texas and California — and providers are facing a level of documentation and billing scrutiny that the industry hasn't seen before. The compliance burden is intense, and it's growing.

Joining hospice associations puts us right next to the providers carrying that burden. We're in the same rooms, at the same tables, hearing directly from operators about what they're facing. That proximity makes us better at our jobs, and it makes us more useful to our current customers who trust us to build best-in-class compliance infrastructure.

How does becoming an affiliate member help Brellium serve its customers better?

Association membership does something that product development alone can't: it connects us to the people shaping how this industry operates. NPHI and the National Alliance are two of the loudest voices in Washington right now, actively advising Congress on hospice regulation and fighting to protect good actors in the space. Thousands of leading providers look to them for guidance on how to run their organizations well.

When Brellium affiliates with those organizations, we're aligning ourselves with the same mission. We're working toward the same outcome: better documentation, cleaner compliance, and ultimately better care for patients at the end of life.

The other thing membership unlocks is feedback at scale. That input makes our product sharper and our customer support more informed.

What excites you about growing this network?

Every association we join gives us more visibility, more direct feedback from operators, and more credibility in a space where credibility is earned slowly. But what's even more exciting is what happens as the network scales.

When you're affiliated with associations across multiple states and care settings, you start to see patterns — in how audits are trending, in where documentation gaps are most common, in which regulatory changes are likely to create the most disruption. That's not just good for Brellium internally; it makes us sharper advocates for the customers we serve. We can tell a provider in Texas what we're seeing in Florida. We can flag a documentation risk that operators across three states are quietly worried about. The network becomes an intelligence layer, and that intelligence flows back to every customer we work with.

Are you targeting a specific number of associations by year end?

We're being strategic rather than chasing a number. The goal isn't to be in every association — it's to have a meaningful presence in the ones that matter most. Every affiliation we add should make the existing ones stronger, because what we learn in one community makes us more useful in the next.